Rawlings is baseball. What can it do to stay there?
Situation: Rawlings has long been the go-to brand in baseball, but with rising competition, global expansion, and changing demographics, it must continue to innovate to stay dominant.
Insight 1:
As the global leader in baseball, Rawlings is uniquely positioned to capitalize on the rapidly growing international baseball market.
Insight 2:
Interest and participation in female sports have surged worldwide, leading to new financial heights. Female baseball is an untapped opportunity, especially for a sport with long-standing roots internationally and historically in the U.S.
Solution: Rawlings should champion female baseball by starting with international markets where the sport is already flourishing, leveraging established infrastructure and passionate fan bases to build global credibility. This success can then serve as a springboard for domestic expansion, positioning Rawlings as a leading advocate for female athletes worldwide.
